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How to Build a Realistic Grant Prospect List for Your Nonprofit
One of the most valuable things a nonprofit can do is maintain a thoughtful, well-researched grant prospect list. Not a list of every funder that has ever given to your cause — but a focused, prioritized list of funders who are genuinely likely to support your work, in amounts that match your organizational capacity. Step 1: Start with Your Organization's Profile Before you search for funders, get clear on what you're looking for. Document the following: Mission and program a

Ann Madsen
1 day ago3 min read


Explaining Donor Advised Funds (DAFs)
In recent years, the term “DAF” has become common in philanthropy. It stands for donor-advised fund. Despite the jargon, the structure is relatively straightforward. A donor-advised fund is a charitable giving account established at a public charity into which a donor contributes assets, receives an immediate tax deduction, and then recommends grants to other qualified nonprofits over time. The mechanics are simple: a donor contributes cash, appreciated stock, or other assets

Ann Madsen
Feb 233 min read


How Foreign NGOs Can Crack the US Philanthropy Sector
For many foreign-based NGOs, the United States philanthropic market looks enormous, opaque, and difficult to penetrate. It is all three. The U.S. is home to over 100,000 private foundations and thousands of corporate and community foundations, but access is structured by compliance rules, relationship norms, and unspoken expectations. Organizations that approach the sector strategically can secure meaningful, multi-year support. Those that approach it transactionally tend to

Ann Madsen
Feb 223 min read


The Power of Monitoring & Evaluation
When I first started consulting, I met an executive director who sighed every time “evaluation” came up. “We’re too small for that,” she said. “We just do the work.” Six months later, after we set up a few simple ways to track outcomes—attendance, participant satisfaction, a quick follow-up survey—she emailed me after a meeting with a new funder: “They said our clarity on impact made us stand out.” Why Data Is About More Than Numbers At its best, Monitoring & Evaluation isn’t

Ann Madsen
Dec 15, 20252 min read


How Partnerships Unlock Bigger Grants
A few years ago, I worked with two small nonprofits in the same neighborhood – one focused on youth development, the other on workforce readiness. They’d never collaborated before, even though their missions overlapped. Both were scraping together small program grants, each writing proposals that looked similar. Then one day, they decided to apply together. The result? Their joint proposal didn’t just get funded – it landed a multi-year award that neither has previously secur

Ann Madsen
Dec 15, 20252 min read


The Ripple Effects of the USAID Funding Freeze on Humanitarian and Development Sectors
The recent freeze on USAID funding has sent shockwaves through the humanitarian and development sectors, raising urgent concerns about...

Ann Madsen
Feb 6, 20252 min read


Do Grants Actually Solve Problems? Rethinking How We Fund Social Change
Every year, billions of dollars flow from governments, foundations, and corporate donors into grant-funded programs designed to tackle...

Ann Madsen
Feb 6, 20251 min read


How to Cultivate Funders through Letters of Intent and Follow-up
Securing funding for your organization often starts with a compelling Letter of Intent (LOI). Knowing when and how to send an LOI can...

Ann Madsen
Jun 3, 20243 min read
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